Burberry is a brand which has had more than a few ups and downs over its 150 years. It is instantly known for its caramel-coloured check pattern which almost became the company’s downfall when in 2004 EastEnders actress Daniella Westbrook was photographed wearing head-to-toe Burberry check items. If that wasn't bad enough, her infant daughter was also kitted out in matching togs. It was a PR disaster for the company which was already struggling to redeem itself from the chav Burberry cap problem. The problem started when they began covering small less expensive items such as hats and scarves with check which led to the brand being devalued when every john, dick and harry had one.
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